1 Information we collect
We collect two kinds of information when you visit our site.
Information you give us. If you fill out our contact form, you provide us with your name, email address, company name (optional), and the content of your message. We collect this information only to respond to your inquiry.
Information collected automatically. When you visit the site, we automatically collect information about your visit, including your IP address, browser type and version, device type, pages visited, time spent on each page, referring URL, and approximate location based on IP address. We use cookies and similar tracking technologies to collect some of this information.
2 Cookies and tracking technologies
We use cookies and similar tracking technologies to operate the site, analyze traffic, and measure marketing effectiveness. Specifically:
Strictly necessary cookies are required for the site to function. These cannot be disabled.
Analytics cookies are set by Google Analytics 4 to help us understand how visitors use the site. This includes information about page views, session duration, and visitor demographics in aggregate. Google Analytics may set cookies on your device and share data with Google.
Marketing cookies are set by the LinkedIn Insight Tag, which helps us measure the effectiveness of our LinkedIn presence and understand how visitors who found us through LinkedIn interact with the site.
You can manage your cookie preferences at any time through the consent banner on the site or by adjusting your browser settings. Disabling cookies may affect site functionality.
3 How we use information
We use the information we collect to:
- Respond to inquiries submitted through the contact form
- Operate and maintain the site
- Understand how visitors use the site so we can improve it
- Measure the effectiveness of our marketing
- Comply with legal obligations
We do not sell your personal information. We do not share your personal information with third parties for their direct marketing purposes.
4 How we share information
We share information only as described below.
Service providers. We use third-party services to operate the site and our practice, including Google (Analytics), LinkedIn (Insight Tag), and our website hosting and form-processing providers. These providers receive only the information necessary to perform their services and are obligated to protect it.
Legal requirements. We may disclose information if required by law, subpoena, or to protect our rights or the rights of others.
Business transfers. If MeasureUp Marketing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
5 Your rights under GDPR (European Union residents)
If you are located in the European Union, the European Economic Area, or the United Kingdom, you have the following rights under the General Data Protection Regulation:
- Right of access. Request a copy of the personal information we hold about you.
- Right to rectification. Request correction of inaccurate information.
- Right to erasure. Request that we delete your personal information.
- Right to restriction of processing. Request that we limit how we use your information.
- Right to data portability. Request your information in a portable format.
- Right to object. Object to processing of your personal information.
- Right to withdraw consent. Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us through our website. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
Our legal basis for processing your information is one or more of the following: your consent, our legitimate interest in operating the site and our practice, and compliance with legal obligations.
6 Your rights under CCPA (California residents)
If you are a California resident, you have the following rights under the California Consumer Privacy Act:
- Right to know. Know what personal information we collect, use, and share.
- Right to delete. Request deletion of personal information we have collected about you, subject to certain exceptions.
- Right to correct. Request correction of inaccurate personal information.
- Right to opt out. Opt out of the sale or sharing of personal information. We do not sell personal information.
- Right to non-discrimination. Be free from discrimination for exercising your CCPA rights.
To exercise any of these rights, please contact us through our website. We will verify your identity before responding.
We do not sell your personal information as defined by CCPA.
7 Data retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Contact form submissions are retained for as long as needed to respond to your inquiry and maintain records of our communication. Analytics data is retained according to Google Analytics 4’s default retention settings.
8 Data security
We take reasonable measures to protect your information against loss, theft, unauthorized access, and disclosure. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.
9 International data transfers
MeasureUp Marketing operates from the United States. If you are located outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country. By using the site, you consent to this transfer.
10 Children’s privacy
The site is not intended for children under 16. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 16, we will delete it.
11 Changes to this policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. Material changes will be communicated more prominently. Continued use of the site after changes means you accept the updated policy.
12 Contact us
If you have questions about this Privacy Policy or our data practices, please use the contact form on our website.
MeasureUp Marketing
