About MeasureUp Marketing.
MeasureUp Marketing is a measurement and analytics consultancy founded by Mike Belasco in 2023. The practice works with B2B/SaaS and eCommerce marketing teams that need clean implementation, defensible reporting, and a measurement foundation their team can actually trust.
About Mike
Mike Belasco has 25+ years of experience in digital marketing. He founded and ran Inflow, a Denver-based digital marketing agency, for 17 years before successfully exiting the business in 2023. Inflow was a three-time Inc 5000 honoree and worked with B2B and eCommerce clients on SEO, paid media, and conversion optimization.
Mike is a Certified Measurement Marketer and holds the Google Analytics 4 certification.
About the practice
MeasureUp works with marketing teams in three categories: audits, strategy, and implementation. Engagements range from scoped project work to ongoing retainers.
Direct clients are typically B2B/SaaS and eCommerce companies that don't have an in-house analytics specialist. About a third of MeasureUp's work comes through agencies that hire MeasureUp as a contractor or white-label partner on projects their clients need but they don't staff for full-time.
Mike leads every engagement. For implementation-heavy projects, MeasureUp sometimes brings in trusted collaborators for specific technical work. Clients always know who's doing what.
Agency advisory
Mike also works with a small number of agency founders directly, as a sounding board on building and scaling agency businesses. This work draws on his operator experience rather than the measurement practice. Inquiries welcome via the contact form.
Tell us what's broken.
One short conversation. We'll look at where your measurement stands today, and what it would take to get it right.